Transgender Bathroom Boycott: A Tale of Two Retailers August 27, 2016Posted by geoff in News.
Back in April, Target made a bold statement about its support of transgender bathrooms, saying that pretty much anybody who felt like it could use any bathroom they felt like. There was a huge outcry from the public, but Target stood tall, insisting that this was the moral and just thing to do.
You see, when Target saw this,
they quickly noticed their sales were lower than any point over the last 2 1/2 years. And while Walmart’s sales* grew significantly from the 1st to the 2nd quarter of this year, Target’s were flat.
So they decided to spend $20 million on private bathrooms, so as to give people more choices (claiming that the transgender bathroom boycott had nothing to do with the decision). They did not, however, rescind their bathroom free-for-all policy, so I’m not sure how much that will appease their critics.
Tomorrow they’re having Target Run Day, with store-wide 10% savings to get people back in the stores and boost their sales numbers. I doubt that will help them either.
As for me, I think I’ll be heading off to Walmart for all my sundries.
*Walmart US sales were used to compare more closely with Target sales.