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Jaden Smith, Spelling His Way to Success August 29, 2016

Posted by geoff in News.
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This seems doomed from the start:

In an interview with Variety magazine, Jaden Smith – the son of actor Will Smith and actress Jada Pinkett Smith – said his clothing line, MSFTSrep, is for “the girl that wants to be a tomboy or the boy that wants to wear a skirt.”

MSFTSrep was created for, ‘the girl that wants to be a tomboy or the boy that wants to wear a skirt, and people try to condemn,” Smith told Variety.

It’s his business, of course, so there’s nothing wrong with him undertaking this endeavor. Other than the obvious problem of the size of the market segment, that is.

But I was taken with this silly statement:

“It’s pronounced ‘misfits.’ I took the ‘I’ out of ‘misfits’ because we’re a team and there is no ‘I’ in team. It’s a place for the lost kids and everyone to go, and something for them to have,” he said.

Well, Jaden, I’m not an expert, but it seems to me that there’s also no ‘s’ or ‘f’ in team, not to mention that there are two ‘i’s in ‘misfits.’ Also, there is an ‘i’ in ‘Smith,’ so you’ll be wanting to address that, as well as the multitude of other ‘i’-bearing words that are going to come up during the course of business.

Honestly, though, I’d be much more worried about the sales projections than team spirit.

Comments»

1. red sweater - August 29, 2016

“Well, Jaden, I’m not an expert, but it seems to me that there’s also no ‘s’ or ‘f’ in team, not to mention that there are two ‘i’s in ‘misfits.’”

So, you’re just left with “MT”? Nice brand name for a stupid idea.

2. geoff - August 29, 2016

Yep.

3. Jimbro - August 30, 2016

Most parents let their kids learn this sort of stuff from a roadside lemonade stand where only a few adults stop by to drop 50 cents on a paper cup full of questionable liquid only to discreetly pour it on the ground when the kid is distracted by making change. After the first half hour the kids grow bored and the reality between their dream of making wads of cash money versus the situation they find themselves in provides a learning opportunity. Very few kids pay for college or even buy a Playstation with the money they have earned from the lemonade stand on the front lawn.

I’m guessing MSFTSrep Jaden never ran a lemonade stand and, if he did, his parents paid for customers to buy his product and boost his self esteem.

4. skinbad - August 30, 2016

I get the feeling the Smith kids were left home to watch TV/noodle on the internet and eat Hot Pockets while mom and dad were off doing their thing. I don’t mean once in a while on a date night. I’m thinking about 10 years straight.


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