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Hope Springs Eternal June 26, 2022

Posted by geoff in News.

One of the nasty side effects of the COVID-19 lockdowns was Coca-Cola taking the opportunity to ditch half of its product lines while nobody was looking. Among the 200 or so products they abandoned was, of course, my beloved TaB.

I started drinking TaB in 1978, and was still drinking four or five a day when they shut it down. I paid outrageous prices ($25/12-pack, compared to 3-for-$10 and 4-for $12 previously) to get some of the few remaining 12-packs until they finally, really, totally ran out.

Still miss it, because nothing else hits the spot like TaB. So it was with surprise and no little glee that I heard that the Save TaB Soda people were still alive and continuing to pester Coca-Cola management. Their latest feat is a billboard that faces the Coca-Cola building:

Ironic that this is the most advertising TaB has seen in 30 years. Coca-Cola kept whining about how small the sales for TaB were, but they hadn’t advertised it or supported it for decades. Almost every time I bought some at the supermarket, the checkout person said, “TaB? I didn’t know they still made that.” I wasn’t the only one with that experience. A few years ago someone was offering a t-shirt that said, “TaB. Yes they still make it.”

Kind of tough to sell in quantity when no one knows your product exists. So eff Coca-Cola for claiming that low sales were a simple fact of life, rather than admitting that they committed negligent homicide.

I’ll admit that this post is completely self-serving, written only to further my goal of getting back my sweet nectar. But hey, if just one person mentions it to another, I’ll be satisfied.


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