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Disney’s Hurtin’ Ticket Sales March 29, 2024

Posted by geoff in News.
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Ace was talking about the Disney elections today, noting along the way that the Hollywood Reporter was totally in the tank for Bob Iger:

And Peltz said of Marvel chief Kevin Feige, “I question his record,” again mirroring comments from Perlmutter, and sparking a rebuke from Disney, which noted that with $30 billion at the box office, Feige is the top-grossing producer of all time.

That set me to wondering: How is Walt Disney Movies doing at the box office? I mean, the dextrosphere (haven’t heard that term in a while) has been gloating over the various woke failures of late, but are those failures representative of the company’s fortunes as a whole?

According to this marvelous chart I downloaded from The Numbers, the answer seems to be “Yes!” (this is domestic box office, not world-wide).

In the years 2016 – 2019 Disney had captured an enormous market share, but then COVID-19 arrived and they’ve never fully recovered. Part of that is due to an industry-wide depression resulting from the public’s loss of their movie-going habits during the COVID crisis.

It’s also worth noting that none of their post-2019 movies has cracked the inflation-adjusted Top 25 list at The Numbers. Avengers: Endgame was the last huge hit they had.

Iger may have presided over a Disney-dominant period in the movie industry (fueled by its acquisition of Lucasfilm and Marvel Studios), but Disney’s performance over the last 3 years has been much less impressive, and Iger’s return at the end of 2022 hasn’t yet turned things around. And, based on his comments concerning future market positioning, it never will.