Twitter Insurance March 4, 2017Posted by geoff in News.
What a world we live in – now the Japanese have insurance against viral scandals:
On 6 March insurance provider Sompo Japan will begin offering Enjo Insurance (“Flaming Insurance”) to websites and companies. This insurance will offer coverage to recover from unflattering information going viral on websites or social media.
More specifically “enjo” refers to widespread flaming of a single target due to negative rumors or scandals rather than one-on-one interactions. For example, when tabloid Friday accused actor Hiroki Narimiya of cocaine use, it was the target of a fierce enjo from his fans as well as fans of general human decency. McDonald’s Japan had to deal with a long-burning enjo after a tainted chicken scandal.
I’m sure this will prove useful and popular among the large corporations. Donald Trump should buy tons of coverage.
But doesn’t it seem like people might buy the insurance and then try to attract a Twitter-storm?